Marketing in the AI Era: AEO and ChatGPT Ads

November 19, 2026
1 PM CST
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About This Webinar:

Make sure you’re on the right track for your 2027 marketing plan with our special guest webinar!

AI is changing how prospective clients find and evaluate estate planning and elder law firms. In this session, Jason Navarro of Bambiz will explain:

  • Answer engine optimization (AEO)
  • How it fits alongside traditional search marketing
  • Practical ways firms can strengthen their visibility in AI-generated answers

We’ll also explore how to think about ChatGPT Ads within a broader marketing strategy, with a focus on building trust and helping the right clients discover your firm.

Don’t miss this crucial session—reserve your spot today!

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About the Presenter:
Jason Navarro

Jason Navarro

Head of Growth – Bambiz

Jason is the Head of Growth at Bambiz, where he helps estate planning and elder law firms tackle their toughest growth challenges. He works with firm owners to align marketing strategy, improve processes, and find practical solutions when the usual playbook isn’t enough. With a strong interest in AI, technology, and productivity, Jason focuses on helping firms grow smarter and put new ideas to work.

Learn how working with Krause can empower your practice.

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